33% of men say they do not wash their face on a day to day basis.
63% state they do not normally use face wash to clean their face.
40% of men claim they have never tried a skincare product designed for men.
When most men hear the word skin care, they may think that term only applies to women, but who said men can’t have great skin? As a man, it can be overwhelming, and maybe even a little confusing, to find a quality skin care routine, let alone, high quality products. Whether you’re just now venturing into the world of skincare, and looking to start a routine that leaves your skin looking and feeling flawless, or have been following a routine that just isn’t cutting it anymore, we’ve got you covered! With just 4 easy steps, you’ll have a great skin care routine that will leave your skin feeling and looking its absolute best!
Step 1: Cleanse
The first step to a great skincare regimen is finding and using a high quality facial cleanser. While most men’s skin tends to run on the oiler side, it is important to find a cleanser that meets your specific skin care needs. If your skin is on the drier side, you won’t want to use the same cleanser as those whose skin tends to be oily. When choosing a cleanser, make sure to choose a product that is designed to gently cleanse your skin, like our Verso Facial Cleanser, too harsh of a product and it could damage your skin.
Step 2: Exfoliate
To remove dead skin, it’s important to exfoliate 2-3x a week. Exfoliating also helps in preventing breakouts by removing all the excess oil and dirt that accumulates on your face throughout the week. For a smooth, clean shave, exfoliating beforehand is best. Doing so will also help lessen your chances of those pesky ingrown hairs and irritation.
Step 3: Moisturize
Happy skin is hydrated skin. Moisturizing your skin is essential to any skincare routine. Not only does moisturizing help with those fine lines and wrinkles, but more importantly it locks in hydration to help prevent breakouts and dry, flaky skin. Like cleansers, it’s important to find a moisturizer for your specific skin type. If you have oily skin, a lighter cream may work best for you, such as our ASYSTEM Daily Defense Moisturizer. But for those whose skin tends to be on the dryer side, using a thicker cream, like our LUMIN Ultra-Hydrating Moisturizing Balm, would benefit you better.
Step 4: Eye Cream
You might not have noticed, but the skin around your eyes is different from the rest of your skin. While this area of your skin is thicker, it is also softer, and has more blood vessels than other areas. This is why, when you’re tired, feeling under the weather, or are struggling with allergies, this area of skin tends to develop dark bags or circles, as well as can be swollen or puffy. Thankfully, there are a broad range of eye creams and masks available for men to help combat the dark bags and unwanted puffiness. If you’re looking to tighten up the skin under your eyes to battle those extra lines that aging brings with it, our GROWN ALCHEMIST Age-Repair Eye Cream is a great choice. Or if you simply need a little extra help with those puffy eyes from a long night out, opting for one of our Esquire Award Winning "Best Eye Depuffer" JAXON LANE Cooling Eye Gel Packs, will get the job done.
Look Better, Feel Better
It’s important to keep your skin glowing by optimizing hydration, barrier function and cell turnover. An effective and well thought skin care routine can help prevent acne, treat wrinkles, and help your skin look, and feel, its very best.