Founded in 2020, by husband-and-wife duo Jenny and Jacob Huurinainen, OM-SE products deliver the entire way, from performance to aesthetics. In Swedish, the name means ‘to care for,’ which is precisely what this duo sets out to do for skin. By making powerful multi-use products they use on their own skin, they employ only high-performing ingredients that positively impact skin, leaving out any and all additives typically found in skincare.